I often feel sorry for small businesses. I do. Too often they don't have the funds, time or resources to investigate things as thoroughly as they should. Unlike larger businesses with deep pockets, small business can't hire first-rate, high-end SEOs to do all the right things for them. All to often they have to rely on the free advice on blogs, forums, and social networking sites—and then do all the worrying themselves. If they are in a slightly better position, they might be able to pawn off some of that worry to an SEO which they have not fully vetted, and who may end up taking their campaign in the wrong direction. But that leaves them with entirely new things to worry about.

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