Online radio expert Daron Babin talks about Webmasterradio.fm, Internet radio, podcasting, podcast search engine marketing and two new search engines for audio and video podcasts.
Daron Babin is, together with his wife Brandy Shapiro-Babin, the core of Webmasterradio.fm, the most influential online radio station for Internet marketing and search engine optimization.
Readers that followed our coverage of the Search Engine Strategies conference in New York, know that we interviewed Daron while being there.
We had, as a matter of fact, planned a regular let’s-write-this-down interview, but we should have known better. I (Per Koch of Pandia) ended up interviewing him live on the radio up in the Webmasterradio.fm stand. That was definitely a first for me!
And yes, you can listen to the interview instead of reading it, as Daron & Co has been kind enough to put up the audio file at the Webamsterradio.fm site.
Selecting themes for radio shows
Per: You are focusing on webmasters and very advanced web users, and Webmasterradio represents the front end of technology. How do you select the themes for the various programs or shows?
Daron: I have people come up to us all the time and say “How do I get a radio show on Webmasterradio?” Quite honestly, we don’t take this lightly. We don’t just put anyone on the air.
We really like to be selective and cherry pick what we would call the cream of the crop out there of the industry’s finest. The finest minds and the most respected, people that have traveled through many, many conferences, giving of their time and expertise.
Since we are the official radio station for most of these prestigious conferences, we have access to these people. We find who would be a good fit based on what’s happening trend wise in the industry. We talk to them. We bring them into the fold, as part of the family.
Motivating show hosts
Per: It must be quite a commitment to be a podcast host. How do you motivate them? A common problem in the podcasting sphere is the lack of regular programming, or hosts that talk more about their private lives than the topic at hand.
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