At Search Engine Strategies Chicago last week, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem.

Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle.

Found in the search marketing forums: Google Project Knol; Site Created Using All Images; Multiple Hyphens in Root Domain = Spam? and more.

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

Memo to the media relations director: Online publications and group blogs are the new trade press – and these new media that can generate web traffic as well as publicity.

Huge databases that generate Web site content on the fly can be the bane of search engine spiders' existence. They can't find pages; they can't see URLs. So they can't index pages.
