September 17, 2007
AOL Introduces ‘Platform A’: Integrated Ad Targeting
AOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it's calling "Platform A," an integrated ad buying platform and network that the company says has broader reach than any other today. Advertising.com and some of the more recent AOL acquisitions, including mobile ad network Third Screen Media and behavioral targeting firm Tacoda, are being integrated to provide an impressive array of capabilities that should rival Yahoo, Google and Microsoft.
Filed under Search Engines by Greg Sterling
