Ask has given its site a new look and feel, and proves that Google is not the only innovative company on the search engine bloc. The design is elegant, functional and easy to read.

Ask has for some time experimented with a more modern look and functionality at its AskX experimental site. Today it made some of these changes permanent at the regular Ask.com site.

Ask has introduced a pleasing “three dimensional” look to its home page, adding colorful icons to mark the most important search services: web search, images, city search, news and blogs.

Like on Google and Yahoo! a pull down menu gives access to the remaining services. Ask, though, has added icons to these choices as well: video, maps and directions and shopping.

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