December 19, 2007
B2B Search Marketing: Measuring Success Beyond Conversions
Today, the majority of b2b search marketing programs are focused on lead generation. Prospects are driven to landing pages where they register for white papers, demos, webinars, and other informational assets. A certain percentage of these registrants become sales leads, and ultimately customers. While lead gen programs do produce inquiries, this type of campaign may be short-sighted in the long run.
Filed under Search Engines by Patricia Hursh
