December 24, 2007
From Browser To Digg Clone: The Short, Unhappy Life Of Netscape
Netscape has been reinvented several times since its acquisition by AOL in November 1998 -- and all of these efforts have essentially failed. In addition to a browser, the Netscape brand had been associated with a portal and discount dial-up ISP (and still is) before Jason Calacanis turned the site into a Digg clone in late 2006. In retrospect, TechCrunch says, the Calacanis effort was a failure. (Calacanis left AOL in November, 2006 and launched Mahalo in May, 2007.)
TechCrunch reports comScore numbers that chronicle 2007 as a year of traffic in decline for Netscape as a "social voting" site.
Filed under Search Engines by Greg Sterling



















