November 2, 2007
Google AdWords Manager Defined Spend (MDS)
Shimon Sandler posted about a feature he found in his Google AdWords account named "Manager Defined Spend" or MDS. I emailed Google to find out more about this MDS feature, and this is the response they sent me:
Manager Defined Spend (MDS) is a new, simple way for My Client Center (MCC) account users to better control the budgets of their AdWords accounts. It's been available for about a year for advertisers who meet the eligibility requirements, and as you can imagine, this is particularly helpful for agencies and SEMs who manage multiple AdWords accounts on their end clients' behalf. If advertisers decide to move some or all of their managed accounts to MDS, they are able to create and modify those accounts' budgets instantaneously via the MCC dashboard. They'll be charged for these accounts with one Manager Order-level monthly invoice, eliminating the need to constantly renegotiate contracts.
Filed under Search Engines by Barry Schwartz



















