November 8, 2007
Google AdWords Replaces Site Targeting With Placement Targeting & Offers Bidding Options
The Inside AdWords Blog announced they are renaming the "site targeting" feature to "placement targeting" because now you can specify the sections of a site that you want your ad to be displayed on. Google also announced that advertisers can now specify if they want to pay on a CPC (cost per click) or CPM (cost per impression) basis with their placement targeted ads.
Filed under Search Engines by Barry Schwartz
