Home » Google And Nielsen Partner For TV Ads Demographic Measurement

October 24, 2007

Google And Nielsen Partner For TV Ads Demographic Measurement

Google has teamed up with Nielsen to offer demographic data to advertisers in its TV Ads program. Google is currently working with distributors EchoStar and San Francisco Bay Area cable provider Astound. Nielsen demographic data are being combined with "aggregated set-top box data" in the new program to offer the information about audiences. Nielsen extrapolates its data from a sample of something under 20,000 US residences.

Click to continue reading...

Filed under Search Engines by Greg Sterling

Permalink Print
All trademarks and copyrights owned by their respective owners and are used for illustration only
Kokopelli Creative Web Design
SEOverboard | Site Marketing USA
Made with WordPress and an easy to use WordPress theme • Bankers Hours Plum skin by TC for Myrna