Home » Google Extends Search & Ads Contract with WashingtonPost.com

July 18, 2007

Google Extends Search & Ads Contract with WashingtonPost.com

WashingtonPost.com (Washingtonpost.Newsweek Interactive & separate company than the Washington Post newspaper) and Google have extended their contract to serve Google AdSense and Google search results on WashingtonPost.com.

AdSense ads are served along with WashingtonPost.com stories while Google is still powering the search functionality on the site. Information was not disclosed on the terms of the deal or the share of revenue WashingtonPost.com received from serving Google advertisements.

“We’re pleased WashingtonPost.com is extending their AdSense agreement based on the value they have seen from the program to date,” said Marc Leibowitz, Google’s director of Web syndication partnerships. “Combining both contextual and site targeting, we think AdSense is the most effective and efficient way to monetize online content. Our continued relationship is a testament to our efforts to make the program a success for WashingtonPost.com.”

Filed under Search Engines by Loren Baker, Editor

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