Google is making a push to expand its reach in the Yahoo owned Japanese market via targeting where the majority of Japanese users spend their time online, their cell phones.

Google has partnered with NTT DoCoMo, a major cell phone carrier in Japan to power their default search on all phones, bringing Google power to DoCoMo’s 48 million subscribers.

This is also a response to the huge push Softbank (Yahoo Japan’s parent company) made when they acquired Vodafone Japan, and began offering Yahoo powered phones with lowered payment plans, across the country. (more…)