Part one of this article is here.

"Big money goes around the world" - Rush

When we left off, I had shared the results of a first test for the home page of a small business ecommerce site. My colleagues and I went through a systematic process to work with the business owners (like us, aficionados of the complex riffs of guitar virtuoso Alex Lifeson) to identify the most important areas of the homepage to test for potentially increased sales conversions. This included contributing some design elements, headline copy, body copy, etc. as well as an accelerated, yet sophisticated we think(!) usability analysis.

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