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October 22, 2007

How Sputnik Changed Local Search

Locals Only - A Column From Search Engine Land Fifty years ago the Soviets launched Sputnik, and local search was forever changed.

In 1957, telephones had dials. Televisions had dials. The Edsel was introduced. And gasoline was 31 cents per gallon. Searching for information meant going to the library. Dressed in suits or skirts, people literally had to search through the card catalog and stacks of books.

And local search meant flipping through a phone book.

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Filed under Search Engines by Chris Linnett

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