October 1, 2007
IAC Hopes More iWon Giveaways Will iWin New Searchers
The iWon site has been relaunched with a new look and with the intention to give away more prizes. Barry Diller's IAC revamps iWon.com from BusinessWeek details most of the changes, which include more "games, more prizes and plans to add social networking functions." In addition, iWon will contain a search toolbar that links search traffic to Ask.com.
This is significant, because with Ask.com trying to increase market share and not really succeeding, IAC is looking for other ways to increase share. Microsoft saw a large spike this year when it did giveaways, so IAC might be hoping for the same.
Filed under Search Engines by Barry Schwartz
