October 16, 2007
Secrets Of Google Quality Score Revealed!!! (Not.)
The nice folks from Google were in for a visit a week or so ago. One of the topics on the day's agenda was Ad Quality. If you read extremely closely, much of what they presented in their briefing is also described at the AdWords help center (see What is a 'Quality Score' and how is it calculated?). They also presented some new angles and dispelled a few myths.
Here are some of the key takeaways on Quality Score (herein abbreviated "QS"):
Filed under Search Engines by Alan Rimm-Kaufman
