...er, your web site, that is....

A few weeks ago at SMX Social Media, presenter after presenter (myself included) stressed the importance of making sure your hosting would be able to handle the effects of a strong viral campaign. The message was simple: "If you're going to target Digg, reddit, del.ico.us and the like, be prepared." There is no bigger waste than seeing a great piece of viral content fall flat because the server couldn't withstand the load. And yes, these sites can deliver a lot of traffic.

Here are some of the key reasons you should never allow your site or blog to go down, even for a few seconds:

Click to continue reading...