It shouldn't be a secret that return visitors are the lifeblood of your website or blog. At the Authority Site Center we shoot for a 30% return visitor ratio for our client sites. In the first month of publishing SEO Feed, I was able to achieve a 30% return visitor ratio.

I'm not telling you this to brag, but I did follow a few basic guidelines to those kind of repeat visitors to my site. Here are 4 ways to increase your return visitor ratio:

1. Always post original content. If you have something useful and original people will always want to listen to you. Plain and simple.
2. Talk in a conversational tone. Most people don't like 'corporate-speak' or 'very formal settings'. It's important you keep the conversation light and fun. Any copywriter will tell you the same thing.
3. Encourage subscriptions to your feed and newsletter. If someone is a first-time visitor your primary goal should be getting them to come back. The "What Would Seth Godin Do" plugin handles this task for you.
4. Your design has to be clean. I know this is a no-brainer tip, but it's really important your website or blog is easy on the eyes. Most Wordpress themes are designed fairly well, but if you need a color scheme then try the color scheme picker.

Share This