The battle lines are drawn. On one side stands our plucky heroine: the redheaded stepchild of the corporation, the search marketer. Armed only with her knowledge and expertise, she stands, all alone. On the other side stand the massed hordes of the IT department. Armed with their "best development practices," their coding standards documentation, and their knowledge and expertise, speaking in their arcane language of such strange topics as struts, asp, and refactoring. In the middle stands the prize—the corporate website. And conventional wisdom says that only one side can have control over the prize and only one group can win.

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