If you asked one hundred search engine optimization professionals to explain a site map and show you what an effective one looks like, chances are you will get 100 different answers. To many SEO professionals, a site map is an XML site map that one submits to Google containing URLs to every web page on a site. To others, a site map is a single web page with a semi-organized list of blue, underlined text links with keywords. For larger sites, a site map is a series of web pages (with only 100-150 links per site-map page) with a list of blue, underlined text links, usually organized in alphabetical order.

Which example of site map is most effective and why?

Click to continue reading...