Search engine marketers may learn more about how to analyze their server data at new conference.

Any search engine marketer worth his or her salt is obsessed with web analytics, i.e. all the data generated through server web logs:

“Who has visited my site? How many? When? Why? What pages do they look at? How long do they stay? From which pages do they leave?” Well, you know the drill.

Like any decent group of experts and want-to-become-experts they have their own conference series. X Change is one of them, and the next X Change conference will be on September 20th and 21st, 2007 in the heart of California’s Napa’s Wine Country.

The conference does cover search engine marketing relevant topics like:

• Analyzing and Optimizing Internal Search
• Optimizing Marketing Campaigns
• Social Network Analysis
• Executive Reporting - Modeling Value and Cost for True ROI
• Executive KPIs
• Conducting a KPI Workshop - Gathering Web Reporting Requirements
• Optimizing for Universal Search
• Measuring Search Engine Marketing with Web Analytics
• Measuring AJAX - Creating a Framework for Analysis
• Mass Media Measurement and Testing Using Web Analytics
• Effective Testing Strategies
• Understanding Customer Behavior on the Web
• Measurement for Total Marketing Efforts

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