Jack was stumbling along today and found a great example of Link Bait and a unique way for eCommerce sites to drive more traffic to their site.

What is more boring than luggage and suitcases? Nothing right? Except for maybe toothpicks, umbrellas or carpet cleaner. Luggage Online took advantage of a cross-promotion for their market and has capitalized on it big time.

Their linkbait piece 20 Bizarre Hotels is well-written, well-designed, entertaining and memorable. The tie-in to their market is obvious. People looking to travel need luggage and they are counting on bringing those people to their site.

The thought process is simple. The visitor reads a great article on travel and the next time the visitor needs luggage, they will probably remember Luggage Online. It's a win-win situation for the visitor and the company. Brilliant work by Luggage Online.

More tips for driving traffic to eCommerce Sites:

1. Use a powerful content management system. A solution like Joomla is perfect for a site like this. You can only customize so much with a Yahoo Store.
2. Look for cross-segments in your market. In this example, they are using a much larger market like travel to sell luggage.
3. Other examples would include: a piece about the benefits of running to sell shoes or a piece about marriage and relationships to sell diamonds. Always be creative and look for ideas.
4. Create a piece like this on a monthly basis. By nature, most eCommerce are not dynamic in nature. Meaning, they do not use RSS feeds and are not constantly updated. Adding fresh content will add momentum to your site.

Share This