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November 13, 2007

Tracking Real Value with Incremental ROI

You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI mask incremental losses.

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Search Engine Optimization For Dummies (For Dummies (Computer/Tech))
by Peter Kent
Amazon Price: $19.79
Customer Review: This book offers clear, concise ideas on how to improve your websites searc...

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minu...
by Perry Marshall, Bryan Todd
Amazon Price: $16.47
Customer Review: Wow! I learned more in the first six chapters of this book than I have from...

Search Engine Optimization: Your visual blueprintfor effective Internet marke...
by Kristopher B. Jones
Amazon Price: $19.79
Customer Review: this is definitely a good introduction to seo with a lot of valuable tips a...

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web S...
by Mike Moran, Bill Hunt
Amazon Price: $31.49
Customer Review: I read this great book at a time when Synapse Communications also known as ...

Search Engine Optimization: An Hour a Day
by Jennifer Grappone, Gradiva Couzin
Amazon Price: $19.79
Customer Review: This book is great for people like me who have trouble implementing. It's a...

Planet Google: One Company's Audacious Plan To Organize Everything We Know
by Randall Stross
Amazon Price: $17.16
Customer Review: An interesting book about the history of Google, and many of the projects i...

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