July 4, 2007
Understanding Your Audience With Search, B2B Style
Isn?t it funny how things have a way of coming full circle? It?s been years since I last talked with my mentor, but his sage advice rings true today more than ever. He told me that anyone can ramble on about anything without regard for their audience, but that it takes great skill to find a connection and engage them in a conversation. And the only way to make that connection, he said, is by understanding the audience you are trying to reach.
The same can be said of search.
Filed under Search Engines by Brian Kaminski
