December 19, 2007
Viacom & Microsoft Announce Major Content, Ads Deal
Today Microsoft and Viacom announced a wide-ranging content and advertising deal that involves Viacom content distribution on Microsoft-owned sites, ad serving by Microsoft on Viacom properties, mutual distribution of game-related content and ads, as well as collaboration in other areas. Perhaps the most interesting aspect of the announcement are apparent guarantees of Microsoft advertising on Viacom TV properties and online.
The release lays out the full scope of the partnership, said to be worth $500 million over five years.
Filed under Search Engines by Greg Sterling
