As a link builder and content publicist, I rarely see a link building challenge that cannot be overcome. Today there are many unique and legitimate ways to attract and generate links that didn't exist ten years ago. There are different styles and approaches to link building, all of which can be effective. And there is no single approach that will be 100% effective, 100% of the time. Link building is more exciting than ever, and this November, as I enter my 15th year in this field, I can say with certainty that link building is as much art as it has become science, and sometimes the science gets in the way.

That said, while this may sound like heresy, there are times when the link building solution for a site is to simply give up. There are some types of content for which no amount of trying will help, no amount of link bait will matter, and no amount of money can fix things.

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