October 3, 2007
Why Mobile Search Is Irrelevant To B2B Marketing
Mobile search is the hot topic this week, especially given SMX Local & Mobile and the fact that Google AdWords is showing text ads for free on mobile phones for the next 46 days.
I spend my days helping B2B marketing professionals drive revenue and improve marketing accountability, so naturally I got to thinking about how they could take advantage of mobile search in their demand generation efforts. My conclusion: mobile search (especially mobile paid search) is basically irrelevant for most business to business marketers.
Filed under Search Engines by Jon Miller
