Yahoo! launches a separate website with news, tools and resources for combating click-fraud.

The Yahoo! Search Marketing Blog reports that Yahoo! has launched a Traffic Quality Center for users of their pay-per-click advertising (Yahoo! Search Marketing).

The Traffic Center is clearly a response to the many complaints both Yahoo! and Google get regarding click fraud.

Click fraud is caused by persons, automated scripts, or computer programs that click on an ad without being interested in what the ad is about. Such activities may be instigated by sites that publicize the ads (who are paid by the click) or by competitors of the advertiser (who want to see the company bleed).

At the new site you may:

• Learn how to submit a click investigation request (there is a separate form for this)
• Get the latest news on traffic quality
• Access tips and tools that can help you detect click fraud
• Read articles on best practices as regards how to stop click-fraud

Yahoo! is now working with a four step system to stop click-fraud:

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