Home » Yahoo’s Paid Shortcuts Now Labeled As Sponsored

October 5, 2007

Yahoo’s Paid Shortcuts Now Labeled As Sponsored

Back in July, our Yahoo Shortcuts For Sale? article covered how Yahoo was selling some of its Yahoo Shortcuts units without -- to us -- enough disclosure. Looks like Yahoo's seen the light and now is using a "Yahoo Sponsored Shortcuts" label on these. Scott Hendison spotted the change here. Thanks, Yahoo. Here's the before:

Kelloggs Special K Shortcut

And after:

Yahoo Sponsored Shortcuts

See the "Yahoo! Sponsored Shortcut" text at the very bottom? That's where the change was made.

Filed under Search Engines by Danny Sullivan

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